At Cute Co, it’s all about love: love for our children, for quality, and for the world they grow up in. As parents, we only want the very best for our little ones – from safe materials to fair production. And that’s where it starts with our brand.
When we became parents ourselves, we noticed how easy it is to reach for big chains. But the more we looked into where those clothes come from – how they are produced, under what conditions, and with what materials – the more uncomfortable it felt.
We consciously wanted to stop buying clothes that are produced under unclear or inhumane conditions, or of which we do not know exactly what is in them. Certainly not for our children.
That is why we at Cute Co choose exclusively for European brands . These brands:
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Working transparently
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Pay fair wages
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Producing under safe conditions
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Use safe, sustainable and often organic materials
For us, it's not a trend. It's a promise.
To our children. To your children. To a better future.
We believe that style and practicality can go hand in hand with sustainability. And we dream big: within 10 years, we want to be a brand that parents automatically trust – even more than the big names in the market.
With Cute Co we are building a place where parents can shop without worries, with the assurance that every item of clothing is made responsibly.
Clothes that feel good – for those who wear them and for those who make them.